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Top 10 Most Powerful Brands Today

28/04/2007 by AlixPartners LLC
Here are, according to the AlixPartners Brand Power Index are the 15 most powerful brands today.
1

Sony

Sony
SonySony Corporation is a Japanese multinational corporation and one of the world's largest media conglomerates with revenue of $68.39 billion (as of 2006) based in Minato, Tokyo ***


2

Johnson & Johnson

Johnson & Johnson
Johnson & JohnsonJohnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500. ***


3

Kraft

Kraft
KraftKraft Foods Inc is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. ***


4

Procter & Gamble

Procter & Gamble
Procter & GambleProcter & Gamble Co is an American global corporation based in Cincinnati, Ohio that manufactures a wide range of consumer goods. Its European Headquarters are in Geneva, Switzerland. ***


5

Campbell

Campbell
CampbellCampbell Soup Company (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. ***


6

Toyota

Toyota
ToyotaToyota Motor Corporation or Toyota is a Japanese multinational corporation and the world's largest automaker by sales revenue as of the first sales quarter of 2007 (in front of General Motors). ***


7

Dell

Dell
DellDell Inc. an American computer-hardware company based in Round Rock, Texas, develops, manufactures, sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and certain other products. ***


8

General Mills

General Mills
General MillsGeneral Mills is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets such brands as Betty Crocker, Progresso, Yoplait, Old El Paso, and Pillsbury, as well as numerous well-known breakfast cereals ***


9

Hewlett-Packard

Hewlett-Packard
Hewlett-PackardThe Hewlett-Packard Company (NYSE: HPQ), commonly known as HP, is currently the world's largest information technology corporation (by revenue) and is known worldwide for its printers, personal computers and related services. ***


10

Tylenol

Tylenol
TylenolTylenol is a popular American brand of drugs for relieving pain, reducing fever, and relieving the symptoms of allergies, cold, cough, and the flu. ***


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