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Top 10 Largest Marketers in Italy in 2004

03/02/2006 by Nielsen Media Research
Nielsen Media Research has put together a list of the Top 10 Largest Marketers in Italy in 2004. Check out the list below.
1

Procter & Gamble

Procter & Gamble
Procter & Gamble$111.9 million advertising spending+ 24.8% ***


2

Telecom Italia

Telecom Italia
Telecom Italia$109.8 million advertising spending+ 43.1% ***


3

Fiat

Fiat
Fiat$109.1 million advertising spending+ 9.2% ***


4

Unilever

Unilever
Unilever$105.3 million advertising spending+ 7.6% ***


5

Ferrero

Ferrero
Ferrero$85.7 million advertising spending+ 5.1% ***


6

LOreal

LOreal
LOreal$81.4 million advertising spending+ 13.6% ***


7

Barilla Holding

Barilla Holding
Barilla Holding$72.7 million advertising spending- 6.5% ***


8

Nestle

Nestle
Nestle$71.1 million advertising spending+ 3.8% ***


9

Vodafone Group

Vodafone Group
Vodafone Group$63.9 million advertising spending+ 9.3% ***


10

Volkswagen

Volkswagen
Volkswagen$62.2 million advertising spending+ 34.0% ***


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