Top 10 Largest Marketers in Australia in 2004

04/02/2006 by Nielsen Media Research
Nielsen Media Research has put together a list of the Top 10 Largest Marketers in Australia in 2004. Check out the list below.
1

Coles Myer

Coles Myer
Coles Myer$251.4 million advertising spending+36.1% ***


2

Woolworths

Woolworths
Woolworths$118.6 million advertising spending+ 29.3% ***


3

Harvey Norman Holdings

Harvey Norman Holdings
Harvey Norman Holdings$113.5 million advertising spending+ 31.9% ***


4

Telstra

Telstra
Telstra$111.7 million advertising spending- 14.3% ***


5

Toyota Motor Company

Toyota Motor Company
Toyota Motor Company$92.7 million advertising spending+ 14.4% ***


6

Procter & Gamble

Procter & Gamble
Procter & Gamble$78.7 million advertising spending+ 55.4% ***


7

General Motors Corp

General Motors Corp
General Motors Corp$74.1 million advertising spending+ 6.3% ***


8

Ford Motor Co

Ford Motor Co
Ford Motor Co$71.3 million advertising spending+ 29.1% ***


9

Government of Australia

Government of Australia
Government of Australia$68.9 million worldwide advertising spending+ 50.3% ***


10

David Jones

David Jones
David Jones$61.8 million advertising spending+ 142.8% ***