Top 10 Largest Marketers in Brazil in 2004

05/02/2006 by AdAge
AdAge has put together a list of the Top 10 Largest Marketers in Brazil in 2004. Check out the list below.
1

Casas Bahia

Casas Bahia
Casas Bahia$486.3 million advertising spending+ 122.6% ***


2

Unilever

Unilever
Unilever$147.2 million advertising spending+ 37.8% ***


3

Silvio Santos Group

Silvio Santos Group
Silvio Santos Group$127.3 million advertising spending+ 7.8% ***


4

General Motors Corp

General Motors Corp
General Motors Corp$106.0 million advertising spending+ 48.0% ***


5

Vivo

Vivo
Vivo$101.3 million advertising spending+ 144.1% ***


6

Banco de Brasil

Banco de Brasil
Banco de Brasil$97.9 million advertising spending+ 82.4% ***


7

Companhia Brasileira de Distribuicao

Companhia Brasileira de Distribuicao
Companhia Brasileira de Distribuicao$92.5 million advertising spending- 3.4% ***


8

Petrobras

Petrobras
Petrobras$77.6 million advertising spending+ 70.8% ***


9

Ford Motor Co

Ford Motor Co
Ford Motor Co$76.8 million advertising spending+ 13.1% ***


10

Fiat

Fiat
Fiat$76.8 million advertising spending- 0.8% ***