10 Hottest Websites of 2005

Universally praised by buyers for being able to deliver a mass audience, the site also is proficient in executing on more targeted campaigns, using geography, lifestyle, etc ***

One of the best versions of a print publication translated to the Web. Praised for depth of editorial, dedicated online staff and advertising innovations. ***

A Web phenomenon among the 18-25 age demographic that advertisers crave; 27 million registered users spend an average of 1 hour, 42 mins on the site monthly ***

Combines the best of online and TV platforms. With TurboNick, visitors can watch full length episodes of current, old and even yet-to-premiere shows. Advertisers can incorporate their brands throughout the site ***

A destination every bit worthwhile as the cable channel, the Scripps Networks site includes extensive how-to demos and features. With so much to see, time spent on the site increased by almost 40 percent in the nine months ending in June ***

MSNBC.coms status as an early adopter of free video content is one reason for the sites strong audience numbers, as well as its distribution through Microsofts MSN. The site also gets high marks for ad innovation and service ***

The sites sizable male audience has impressed media buyers. Also noteworthythe brands smart use of search traffic ***

12 million unique visitors a month spend about 15 minutes per month on the site ***

The site has shown strength by creating traction with thegeneral Web audience. AOL Music has become a destination using TV-like programming. Besides a live video show, it features exclusive releases and listening parties, delivering advertisers a young, commerce-friendly audience ***

HGTV.com ***